Student Spotlight: How this New A/E/C Marketer Increased her Firm’s Win Rate in Less Than a Year with Lindsey Robertson, APR

Let’s be honest, you gain more confidence as you gain more experience. And, if we’re being really honest, you might believe that you need years of experience to get there. To be that go-to proposal manager or leader in your firm.

Well, I am excited to share a story of an A/E/C marketer who really gained her confidence and really stepped into her feelings of being a proposal expert in only ONE YEAR. Really less than a year.

Yes, it took hard work, some learning, and having the courage to implement the lessons she learned, but she is there. Now, she is teaching some of the lessons she learned in the Proposal Pro Course to other firm leaders who are new marketing. Talk about the student becoming the teacher!

And, she also lets it slip in that her firm’s win rate increased during this time too. So not only has she grown personally since going through the course, her firm is benefitting too. She is proving that investing yourself, benefits not only you personally but for your firm too.

Maybe you have been in the industry for a few years, or already feel pretty confident in your proposal abilities. You think you know the basic proposal management principles and most of the tasks you should be doing.

But maybe you have some doubts at times because the proposal process just doesn’t go as planned. Or, maybe you should have spoken up on that call or injected your idea for that proposal cover letter but didn’t.

What stopped you? What held you back? Chances are you don’t even know why you said or didn’t say something that would have really improved your proposal.

If you’re ready to change that. If you’re ready to have the self-confidence and courage to step into that leadership role, to manage your proposals with authority, and feel like, “yeah, I’ve got this, no problem,” then I can’t wait for you to listen to today’s episode.

I am excited to talk with one of my Proposal Pro Students, Lindsey Robertson, APR, Marketing & Communications Manager for Foresight Construction Group. Not only do we share the same name, but she also lives in Gainesville, FL like I do!

Now, Lindsey is still very new to the A/E/C industry. Her previous experience is in marketing and communications in the medical device and healthcare industry. She joined Foresight two years ago and went through the Proposal Pro Course last year so she was truly new to our industry.

In our conversation, she shares more about her background including what her experience was prior to taking the Proposal Pro Course, what her specific proposal challenges were at this time last year that she was looking to improve, and what she learned and continues to learn to help grow herself, advance her career, while contributing to the growth and success of her firm.