#25: 5 Content Strategies to Attract Clients
Writing blog posts is just not enough. Every firm has a blog. You write a blog article every month, or maybe every week, but no one is reading it. There is just so much content out there, how do you know if your clients are even finding it, let alone reading it.
And, then there is the struggle to find topics and get the information from your technical staff.
This combination makes your job as an A/E/C marketer very difficult to attract your ideal clients and position your firm as an expert in your markets.
That’s why I brought on a former journalist as a guest onto the show. Carl Friesen, MBA, a former reporter, has helped hundreds of business professionals publish their ideas in national and international niche media. In this episode, he shares:
- 5 content strategies and how to apply them to your firm
- How most A/E firms get content development wrong
- What you should focus on when creating content that you want to get noticed
This episode is part of my 2021 Planning Series, that walks you through how to set up your business development and marketing plans. This series includes podcast episodes, freebies, and mini-workshops to help you prepare for 2021. This series kicked off back in episode #20 – the elements of a great Business Development Plan. You can find the entire 2021 Planning Series here.
Meet Carl Friesen, MBA
Principal, Global Reach Communications
Carl has a background in journalism, including being a reporter and editor on newspapers and magazines. He started in professional services marketing with the accounting firm KPMG, later launching his own business, Global Reach Communications. Over the past 20 years, he has helped hundreds of business professionals publish their ideas in national and international niche media. He has supported his clients through producing thought leadership content in newsletters, blogs and other owned media. Carl is an active member of the SMPS chapter in Ontario, Canada; has presented to several SMPS chapters; and is a frequent contributor to “Marketer.” He is author of five books, most recently “Your Firm’s Expertise Edge: how professional firms can use their thought-leaders’ expertise to grow.”
Resources mentioned in this episode:
Carl’s website: thoughtleadershipresources.com
Take your learning further in the Business Development Planning Mini-Workshop. In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.
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