#32: Using Thought Leadership to Drive Revenue and Build Personal Brand
In today’s episode, we are talking to GinaRenee Autrey. She is the Marketing and Communications leader for Kleinschmidt Associates.
GinaRenee joins me to talk about using leadership campaigns and thought leadership to bring revenue to your firm, even through the COVID pandemic. Using new ways to bring marketing to the AEC industry, marketers can really shine by helping shift the business learning and leadership models.
GinaRenee explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm. How did they do it? Check out some of the key points from this podcast.
- How to shift business development during COVID: 4:01
- Chris Goodell, our Thought Leader: 5:24
- The value of marketing on Linkedin: 7:31
- Other marketing ideas: 8:16
- What’s a Knowledge Hub (and how do you create one): 9:47
- How to get White Papers created quickly: 13:14
- Have you thought about adding Webinars?: 14:14
- Use your industry association: 18:01
- What stats should you track and monitor?:21:32
- #1 piece of advice for new AEC Marketer: 28:29
- Favorite or Most Memorable Win: 29:14
- What are you most excited about?: 30:25
About GinaRenee Autrey
GinaRenee is a results-producing Marketing Professional with over 20 years of experience in the A/E/C industry and a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Her experience covers all aspects of marketing and communications including public and media relations, content marketing, account based marketing, social media management, website management, graphic design, research and analytics. She is passionate about utilizing marketing to drive growth and generate revenue for the organizations she supports. She likes to bring new ideas and ways of doing things to the table and engaging with technical staff to help grow their personal brand, which in turn, drives brand recognition for Kleinschmidt, where she has been employed as the Marketing & Communications Leader since August 2018. She also enjoys spending time with her family in South Carolina and makes the most of being so close to the Blue Ridge Mountains and the coast as often as she can!
An active member of SMPS (Society for Marketing Professional Services) and AMA (American Marketing Association). Served on the Board of Directors for ACE Mentor Houston as Communications Chair 2016-2018.
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