#36: Organizing and Attending In-Person Events
Most of us have been to an in-person conference or event before. During the last year that has changed. Today on the show, I’m talking to two organizers who took on the task of creating an in-person event for this year’s SMPS Southeastern Regional Conference (SERC).
While there are always challenges to events, this year brought new challenges and new feedback which could change the way events are held in the future. Join us today to talk about organizing and attending an in-person conference or event.
A few highlights you may want to review:
- Emily and Rachael tell us how they got involved in creating events: 1:57
- SMPS SERC event format: 4:06
- Virtual vs. In-person conference: 4:57
- How long does it take to organize?: 6:02
- Health or safety precautions to consider: 9:19
- Details that look different now: 11:08
- Was a better experience created: 12:31
- Feedback from members: 13:32
- How to connect with virtual attendees: 14:50
- Instructions and how-tos make a better event: 16:31
- Advice for others planning events: 17:16
- More information on SERC 2022: 18:46
Meet the Guests:
Rachael Frohardt, Marketing Manager, PCL Construction
Rachael Frohardt is the Marketing Manager for the Southeast Buildings division of PCL Construction, the nation’s 9th largest general contractor. Rachael leads a team of talented marketing, communications and creative professionals focused on achieving PCL’s strategic vision. Her passion, intellect, and industry experience allow her to challenge the status quo while catapulting the development of innovative marketing and communications strategies. Rachael is a past president for the SMPS Central Florida chapter and Chapter President of the Year winner. She is the mother of two young children who inspire her every day to work hard, dream big and make chicken nuggets.
Emily Hawarah, Marketing Coordinator, KCI Technologies
Emily started her career in AEC marketing in 2013 and attended her first SMPS Southeastern Regional Conference in Raleigh in 2014. The year and a half she spent as a conference co-chair (that just so happened to coincide with the COVID-19 pandemic) was life-changing and eye-opening!
Links mentioned in this episode:
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