#44: Get Found Online: Website and SEO Best Practices
Can A/E/C firms really expect to get leads based on their website?
In this episode, I talk to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Did you know that 84% of A/E/C buyers visit a firm’s website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for us on one client who received a lead via their website and then booked it – no proposal process needed!
This interview was so informational, we have split it in two. In this one, we talk about four key best practices for every website, the three critical questions people want to know when they visit your website, and why you should have different paths for different types of visitors on your website.
Here are a few highlights:
- After evaluating 550 websites, what are the key takeaways? 8:53
- What is Archi Babble? 16:28
- Ideas to think about when creating your site: 18:48
- 3 critical questions people want to know when they come to your site: 20:49
- Behind the scenes foundational SEO: 21:51
- On-Page Content – What? Why? How? 26:26
- Off-Page Content – What? Why? How? 27:52
- Different Visitor Paths: 33:55
- Attract your Ideal Client: 35:34
Bryon McCartney, Chief Creative Strategist at Archmark*
Bryon McCartney is the co-founder and Chief Creative Strategist at Archmark* Architect Branding and Marketing.
Archmark has studied more than 550 architecture firm websites to learn how architects can improve their online presence.
Archmark’s programs and resources have helped more than 2,000 architects use branding and marketing to increase their firm’s visibility and influence so they can win better projects.
Bryon has more than 30 years of experience working with major clients, including Calvin Klein, General Motors, Lipton Foods, and many others.
Bryon has traveled to more than 160 cities around the globe and considers himself an ”Archi-Geek.”
Bryon is the lead instructor at SEOforArchitects.com and is a featured contributor and speaker for AEC Leadership Today, Architect Marketing Institute, Business of Architecture, Entrearchitect, Zweig Group, and many others.
* pronounced Ark-Mark
Links mentioned in this episode:
Rate, Review & Subscribe on Apple Podcasts
If you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes that you’ll only know about if you subscribe to the podcast. Subscribe now!
