#46: How to Figure Out What You Want and Go For It
Are you feeling like you are ready for the next step in your marketing career? Or maybe you are ready to shift and take on a different role, but you just aren’t sure how to do that. You see others have made these shifts and you want to work with them, figure out how they did it. Maybe it’s time you needed a champion on your side.
In today’s episode, I am interviewing Erika Booker who talks about how to identify what you want, find a champion, and make the mentor/mentee relationship work for both of you. It’s not just about the next steps in your career but about the inner discovery of yourself. Taking care of yourself means you have the time and energy to put the best creativity into your work. There are lots of great tips here on how to achieve your next personal and professional goals.
Here are a few highlights:
- How do you figure out what it is you want? 5:31
- Gathering Your Discovery: 6:42
- Eating the Frog: 11:40
- Networking – Flex that muscle: 11:49
- Keep your creativity level up: 14:09
- How do you discover what is important to your firm and leadership:15:24
- Your leaders aren’t all alike: 19:40
- Make your own path: 21:25
- Identify your firms’ champions: 24:30
- What’s a Mentor: 24:21
- What’s an advocate: 24:49
- Is your champion at your firm? 28:18
- How to find a mentor working at a small firm: 29:42
- How do you make the “ask” (from a prospective mentor): 31:46
- Set your expectations as a mentee: 35:19
Erika Booker, HNTB Corporation
Erika Booker has provided professional services marketing in the Central Florida area for over 16 years. Born and raised in Orlando, her heart belongs to Central Florida. She is the HNTB Southeast Division Marketing Director, leading a team of professional service marketers to support the marketing and business development goals of the Division (Alabama, Florida, Georgia, and Tennessee). Erika utilizes her years of experience in marketing, media communications, sales and proposal management to lead her team in continually working to bring strategic value to the technical teams they support. She earned an M.A. in Media Communications from Webster University in St. Louis, MO, and a B.S. in Business Administration with an emphasis in Marketing from the University of South Florida, in Tampa, FL. Erika believes in giving back and actively participating in the industry. She sits on the Women in Transportation Seminar (WTS) Central Florida Chapter Board as Co-Chair of the Diversity and Inclusion Committee. Erika was recently named President-Elect for the Society of Marketing Professional Services (SMPS) Central Florida Chapter for the 2021-2022 Board year. She celebrated seven years with HNTB in September 2021.
Links mentioned in this episode:
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