#56: 5 Key Skills AEC Marketing Coordinators Need to Advance Their Career
If you’re listening to this podcast, chances are you’re either in marketing or business development for an AEC firm. And, as such, most of your work revolves around proposals. You are most likely coordinating multiple proposals any given week. I know this because I was you. Since 2005 when I began as a marketing coordinator at an engineering firm – learning how to coordinate a proposal submission was task #1 of my onboarding.
Since then, I have trained dozens of AEC marketing coordinators at three different firms, specifically on how to produce winning proposals. And through this experience, I have realized that there are a few key areas to really master to grow your career in the marketing or pursuit management departments at AEC firms. Those topics or areas of mastery include:
- Understanding how to put together a win strategy,
- Developing a proposal management plan,
- Scheduling the proposal production with all its moving parts and contributors,
- Producing succinct, graphically appealing, and persuasive proposal content, and
- Getting information from technical Staff.
In this episode, I give you a brief overview of each. Then I share how you can get to mastery level for each topic that will give you more career options—even if you don’t want to stay with proposals.
I love this industry, especially marketers who put in countless hours producing proposals so their firms can win projects that shape our environment and skylines. I’ve been teaching proposal coordination methods since I hired my first marketing assistant in 2007. Since then, I started this blog and podcast, and have presented at numerous conferences and workshops to spread the knowledge I have obtained through the industry.
And, I created the Proposal Pro Course – the only online comprehensive proposal management course of its kind. This highly-interactive, deep-drive training is just on proposal coordination methods mentioned above. Registration for the course opens once per year and will be opening in May 2022. To get on the list to be notified when registration opens, visit marketerstakeflight.com/waitlist.
Your Turn
What are some of the skills new proposal coordinators need to master to grow their careers in the AEC industry? Share your thoughts in the comments below.
Links & Resources Mentioned in the Episode:
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