#62: Asking the Right Questions to Get the Best Pursuit Intelligence
Capture Planning is an essential element in winning pursuits. It is a methodical process of understanding the client and decision-makers, the potential project, and the competitive landscape; and then turning that into a winning proposal. It often requires a full team of business development, marketing, and technical professionals.
The goal is to have the right information to create compelling and compliant submissions that win! As you can imagine, much of the Capture Planning effort happens before the RFP is released. This important process assesses opportunities, and positions firms accordingly.
And, part of the Capture Planning involves meeting with clients, stakeholders, and other decision-makers to gain intelligence about the project and its goals. To help you uncover the best information, you need to know what questions to ask and how to ask them.
In this episode, I share a lesson from my Proposal Pro Course – Gap Finding. In this lesson, I explain what a gap is and why it’s critical to help differentiate your firm. And then how to find gaps for your pursuits. (Hint: it involves asking great questions!)
To help you get started, download my handout that includes dozens of gap-finding questions. Use this list to help prepare your business development and technical staff before they meet with clients. You can download this free pdf by clicking the image below.
Rate, Review & Subscribe on Apple Podcasts
“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!
