#67: The ONE Marketing Tool That Saves Time & Improves Consistency
Has your firm created a marketing handbook that you can easily access and has all the information you need? This would save you a lot of time when you need it most. When you’re pressed for time and need to post to social media or finish a proposal, your company needs a marketing handbook containing simple information such as phone numbers and addresses, as well as less-known information like brand colors and logos. The resource can be accessed by anyone and contains everything needed.
On today’s episode, we talk to Perryn Olson from REX.one. He has been creating a marketing handbook for his company, and he is here to discuss how to make this a standard practice in your firm. From conception to sharing and keeping it updated, a marketing handbook could be what your firm needs to stay on track and be more efficient and effective.
Here are some highlights:
- Perryn’s career path: 2:39
- Why create a marketing handbook: 8:05
- What is in a marketing handbook: 11:32
- How to create and update: 16:44
- InDesign book basics: 19:08
- Sharing the book: 21:35
- Benefits of using a marketing handbook: 27:04
- What should you focus on: 30:55
- #1 piece of advice for a new AEC marketer: 37:30
Perryn Olson, CPSM, CCMP
VP of Marketing, REX Construction Services, REX Engineering Group, and REX Technology Solutions
Perryn leads the marketing team at REX Construction Services, REX Engineering Group, and REX Technology Solutions. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms.
He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is quoted in numerous marketing publications.
Links mentioned in this episode:
Rate, Review & Subscribe on Apple Podcasts
“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!
