#73: How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA)
In this episode, I have Melinda Colón. She is the CEO, strategic marketer, and mentor of FortisOBM. She is a problem solver and connector who helps firms in the AEC industry grow their businesses. The Infrastructure Investment and Jobs Act (IIJA) is a $550 billion investment across five years that include roads, bridges, major projects, passenger and great trains, general safety, safe street programs, pedestrian safety programs, buses, rail cars, and stations, broadband expansions, ports and waterways, airport runways, the gates, the taxiways, water and infrastructure, power and grid systems, and cybersecurity.
The Bill is going to touch nearly every AEC firm because it spans all market sectors. And it will also bring more work, which means more proposals! And, who could use another proposal (or two)?!?!
Knowing that these proposals are coming, what work can your business development and proposal teams start doing now to prepare? Melinda shares some actions your teams can do today to start preparing.
Here are some highlights:
- Melinda’ career path: 2:52
- Overview of Infrastructure Bill: 4:49
- Example of how Bill works: 7:24
- Is this similar to the last big bill?: 11:16
- What is the timing for some of these projects?: 14:03
- Where is the money flowing to?: 15:25
- Look locally: 16:44
- Tips for what marketers can do to prepare: 21:15
- Recap of Tips: 30:31
- #1 Piece of Advice for new marketers: 31:58
Melinda Colón, Founder, FortisOBM
Melinda Colón is a marketing powerhouse. Melinda is the Founder of FortisOBM, a winning A|E|C and CRE marketing company and has 19 years of marketing leadership.
As a marketing expert in the corporate world, Melinda has brought unparalleled expertise to FortisOBM. She has managed hundreds of A|E|C and CRE proposals and presentations and delivered provoking and converting responses to major multimillion and billion-dollar projects worldwide. FortisOBM is a results-oriented marketing agency for A|E|C and CRE firms. They develop aesthetically engaging high-converting marketing and communication solutions while acting as an extension of your company. FortisOBM services include marketing strategy and planning, proposal development, graphic design, copywriting, social media, website, and email marketing.
Links mentioned in this episode:
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