#74: [ModMarketing] Define Personas to Guide Marketing Strategies
Professional services firms don’t just make a product that one consumer is going to purchase. The services that our firms sell are complex and involve different decision makers who have different needs and goals. Successful firms don’t just know who those decision makers are, but rather, develop personas that guide their marketing strategies.
This is the third episode in the special ModMarketing podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth of your firm.
And in this episode, I’ll dive deeper into what personas are, how to develop personas, and how they are used to help create your digital marketing strategies.
Here are some highlights:
- What is a persona?
- Steps to create or develop personas
- Methods for gathering the information needed to develop personas
- Sample questions to ask during the information gathering phase
- How to use the Persona Development Worksheet
- Using persona information for your marketing
- How personas can be used not just for marketing but for business development and project delivery
Links mentioned in this episode:
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