#75: Clean Up Your Marketing Department’s Digital Clutter
Do you have a go-to person in your firm when you need to find an old picture? Maybe there’s that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. My guest today is George Bains, VP of Customer Success at OpenAsset. You can benefit from this conversation about what a DAM is, how to organize it, and even what to organize even if you do not have OpenAsset in your firm.
George and I discuss how the right DAM system can help create proposals more efficiently and easily. Our discussion will include integrations, storage options, and how a DAM can complement your current tech stack. Any type of digital proposal management system will speed up the proposal process for your firm.
Here are some highlights:
- George’s career path: 2:46
- What is a Digital Management System: 5:26
- How can a DAM help your marketing department: 6:29
- Ways to organize your data: 9:28
- Integrations: 12:14
- What content can be stored: 14:26
- How does a DAM fit in our tech stack: 20:07
Geroge Bains, VP of Customer Success, OpenAsset
George Bains is VP of Customer Success at OpenAsset. George has 10 years of B2B SaaS experience, building and leading client facing teams. For the last 4 years George has been Director of Onboarding and Support at OpenAsset, giving him insight into DAM best practices as he’s guided new clients through the transition to DAM and partnered with AEC Marketing Teams to build out their OpenAsset systems.
George now leads the broader Customer Success team in its efforts to ensure that all clients achieve success and their desired outcomes with OpenAsset by sharing best practices that lead to streamlined workflows and processes to better manage their digital assets and win new business.
Links mentioned in this episode:
Rate, Review & Subscribe on Apple Podcasts
“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!
