#76: [ModMarketing] A Content Strategy that Attracts Potential Clients
Initial steps in creating a ModMarketing program include defining personas and setting goals. Once those are set, it’s time to begin creating content. But what types of content need to be created? How does an A/E/C firm develop content ideas that attract potential clients?
In today’s episode, I’ll walk you through the answers to these questions to show the steps to create a content strategy. And it’s the next step in modernizing your marketing.
This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth of your firm.
Here are some highlights:
- What’s a content strategy?
- Defining what a decision-making funnel is, specifically for the AEC industry
- Running a content audit
- Filling in the content gaps
- Ways to brainstorm content ideas
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