#77: Don’t Overlook This Easy but Powerful Digital Marketing Strategy
Are you taking advantage of your local SEO? This relatively low cost but high impact digital marketing strategy should be on your list. Making sure you have a few key areas ready could make an impact on who in your neighborhood is finding you. Today, I have Amanda and Amy from Pixels + Ink Studio and they are here to tell you how to tweak a few details on your website design, how important local SEO, a Google Biz Page, Google Reviews, and domain authority is to finding local clients. Local SEO could be a great way to generate leads in your own backyard.
Most of us head to Google to find a refrigerator repairman or a new car but is your firm using that same strategy so local clients can find you? Whether you have satellite offices or you are located in one area, making sure your local SEO is on point for the area you are in could bring a plethora of different opportunities to your firm. Listen in as we find out a few of Amanda and Amy’s secrets to being found locally.
Here are some highlights:
- Local SEO, what is it?: 6:27
- Selling your team on local SEO: 10:53
- What are you missing by not using local SEO?: 10:59
- Niche down for maximum results: 12:30
- Generate leads: 17:19
- Get started in local SEO: 19:39
- Your office specialties?: 23:22
- Using schema: 24:00
- Domain authority: 25:23
- Put a plan together: 27:44
Amy Hollon, Director, Digital Strategies, Pixels + Ink Studio
Digital marketing is no longer optional – even for professional services firms. After spending years as a journalist and then as a digital marketer, Amy brings a unique digital-first focus to writing for the A/E/C industry.
Amy works with traditional B2B organizations to change their excuse of “this is a relationship business” to businesses that can lean on B2C strategies and increase digital leads that impact their bottom line.
Amy brings those talents to clients nationwide, teaching marketers and other A/E/C professionals how to best utilize digital marketing to drive leads and ultimately revenue. Amy’s focus is on the practical side of the website – turning visitors into leads.
Amanda Roehl, Owner, Chief Idea Generator, Pixels + Ink Studio
You have a need. Amanda has an idea. Often referred to as “Chief Idea Generator,” Amanda serves dozens of A/E/C industry clients throughout the United States as a fractional-CMO, helping businesses develop the marketing ideas and capacity they need to move their companies forward.
Amanda combines 20 years of design experience with intimate knowledge of the professional services industry. She is past president of SMPS Cincinnati, has presented at SMPS-events nationwide, and produced award-winning work.
As a fractional-CMO, Amanda’s experience is wide-ranging and includes brand development, graphic design, online presence, marketing initiatives, and client relationships. The breadth of her expertise gives Amanda better insight into the big picture – helping companies quickly understand where they are lacking and how to easily find the best returns.
Links mentioned in this episode:
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