#78: Content Ideas to Fuel Your Marketing
In this episode, we are going to talk about creating new content. I like to think of this content as the fuel that ignites your marketing efforts. It’s a crucial piece to attracting new potential clients to your firm as well as continuing to nurture and educate existing clients.
So far through the ModMarketing podcast series, we’ve learned about setting marketing campaign goals, creating personas (ideal clients), and outlining a content strategy. Many of us, myself included, skip these crucial steps and just jump into creating the new content.
I caution you from doing that. Yes, it’s possible to just write a blog post or record a YouTube video based on a hunch or an idea you had. But wouldn’t it be better to think through why you’re creating the content, who it’s created for, and what benefit that reader will get from that piece of content?
That’s why I am strongly encouraging you to go back, listen to those previous episodes, and do the action items for each episode. It will not only make this part much easier, but you’ll come up with better content in the long run.
Okay, I’m off my soapbox. I hope you don’t feel like I just was lecturing you. I feel a bit like I was nagging my 12-year-old to clean her room.
So, let’s get to the episode – creating content that fuels your marketing efforts.
In this episode, I am going to go through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out.
Here are some episode highlights:
- Different content types
- Content delivery methods
- Using the decision-making funnel to guide content brainstorming
- Awareness stage content ideas
- How to make Awareness stage content stand out
- How to use calls-to-action (CTAs) to move leads further into your funnel
- Interest stage content ideas
- Introduction to lead nurturing
- Welcome email sequence ideas
- Award-winning and sales-generating marketing campaign example from an engineering firm
Links mentioned in this episode:
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