#91: How to Say "No" as an AEC Marketer
It’s not uncommon for marketers to be asked to complete impossible projects on even more impossible deadlines. There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no”. Today, I am joined by Jen McGovern, the senior regional marketing manager for VHB.
Jen is here to discuss the impact negativity can have on your career growth. A big part of building a successful career is being able to motivate people to take action and achieve goals. Helping people understand why ‘no’ may be the answer can go a long way to making everyone feel included. Keeping a healthy work-life balance depends on setting personal boundaries and enforcing those boundaries with your manager – this is more crucial than you think. Listen in as Jen explains.
Here are some highlights:
Jen’s career path: 2:13
Negativity impacts career growth: 4:45
How to say “no” without saying “no”: 10:23
Educate people: 13:25
Enforcing personal boundaries: 19:09
Balancing workloads & assignments: 26:40
Jen’s #1 piece of advice for new marketers: 37:24
Jen McGovern, CPSM, Senior Regional Marketing Manager, VHB
Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS’s national journal, as well as the national Certification Committee. She achieved her Certified Professional Services Marketer (CPSM) certification in 2015.
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