#92: [ModMarketing] How to Measure AEC Marketing Campaign Results
If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic when I say this out loud, but for many AEC firms, collecting and analyzing the results of online or content marketing efforts is often the hardest part. And, because you are not collecting, analyzing, or presenting the campaign results to your firm leaders, it’s difficult for you to get buy-in for additional marketing resources.
So, how do you collect and analyze the marketing campaign results?
In this episode I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results.
If you’ve been following along with the ModMarketing podcast series, you’ve learned how to create the campaign and promote it. So now it’s time to analyze the results and compare them against your marketing goals to determine the performance of the campaign.
Here’s just a summary of what is covered in this episode:
The 4 steps to analyze your marketing performance.
Example marketing campaign metrics
Best practices for collecting and reporting on your marketing campaign metrics
Turn Insight into Action
Here’s your challenge for this episode. Take one of your marketing campaigns, better if it’s still in the planning stage, but it can also be already underway. With that one marketing campaign in mind, review the goal for that campaign. Then come up with at least one metric or one way you’ll use to analyze its performance.
And I’m holding you accountable. Once you’ve done this, tell me what that metric is! Comment below on what metrics you’ll use to measure the campaign performance.
And, if you’re struggling let me know too by commenting. That will allow me and our community to help you through it.
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