#95: Most Popular Episode of 2022
It’s the end of another year, and you know what that means! It’s time to reveal the most popular podcast episode of 2022. 🎉
The most popular episode was not a surprise to me. With many conversations around finding and retaining great talent, this episode unveils some of the reasons why it’s so hard to find and keep marketing coordinators.
The most popular podcast episode of 2022 is…….
…Have we mislabeled the AEC Marketing Coordinator role?
In this episode, Tim Asimos and I had some controversial conversations about the differences between marketing and sales and where a marketing coordinator falls. We also talk about how AEC firms use the marketing coordinator job title for a catch-all from everything from marketing to proposals. And, by doing this, it’s hurting their firm’s ability to find the right person for what they really need help with.
We discuss the differences between the titles and where they should be. He also explains why a mislabeled marketing coordinator title could be affecting the recruitment and retention of ideal candidates. Tim will tell us who has a handle on these roles and how firms can realign to attract the best marketing professionals.
- Where does the AEC industry get it wrong between business development and marketing?
- What’s the difference between business development/sales and marketing?
- Where do shortlist presentations, capture planning, and proposals fall within business development and marketing?
- Generic marketing roles – How do they affect recruitment?
- Who does marketing better?
- How has the industry changed in the last 2 years?
- What should we call the AEC marketing coordinator?
Tim Asimos, Director of Digital + Growth, circle S studio
As a recognized authority and catalyst for disruption in A/E/C marketing, Tim Asimos provides keen insights into modern marketing principles and an uncommon perspective gleaned from 20 years of experience both inside and outside the industry. As Partner and Director of Digital and Growth at circle S studio, a strategic marketing agency, Tim helps clients develop innovative strategies in content marketing, web development, account-based marketing, and digital.
A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous publications, webinars, programs, and conferences around the country. He is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). Tim’s also a Past President of the Richmond, Virginia chapter of the American Marketing Association. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.
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