#101: 3 Ways to Repurpose Proposal Content into Marketing Content
Many AEC marketers are also responsible for some or most of the firms’ proposals AND producing great marketing content. The biggest struggle I hear from marketers is that they don’t have enough time and don’t have enough content from their subject matter experts.
Well, my friend, in this week’s podcast I am going to give you a way to solve both of these problems. And, that’s with Proposal Content Repurposing! In fact, I am going to walk you through three different ways you can turn proposal content into marketing content!
By utilizing your technical expertise, project team, and organization structure, ideas from the RFP can be used to create infographics, flowcharts, animations, and other multimedia content. All of these strategies can help you to create inspiring, interesting, and educational content that is sure to capture the attention of your targeted audience.
Listen to this week’s episode then turn that insight into action. Share what your next proposal content repurpose will be.👇
Here are some key takeaways from the episode:
- Leverage the technical expertise of the project team to save time when creating marketing content from the proposal.
- Take consistent practices from proposal content and turn them into how-to guides and checklists.
- Transform project experience sections into case studies and client success stories.
- Bundle similar projects with a common element that the firm overcame and turn them into blog posts.
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“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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