#103: The Essential Marketing Tech Stack for AEC Marketers: How to Stay Ahead of the Competition
In this episode, I dive into the essential marketing tech stack elements that every AEC marketing department should have. With so many tools on the market, it can be intimidating to know which ones to choose, but I break down the must-haves, from customer relationship management (CRM) systems to email marketing platforms, content management systems (CMS), search engine optimization (SEO) tools, social media management software, and analytics tools.
I also provide insights and tips on selecting the right tools and overcoming potential challenges, such as integrating the different software. Plus, I share a few bonus tools that can make content creation faster and more fun, including Canva for graphic design, Wave.video for creating and editing videos, and StreamYard for live streaming and video recording.
Whether you’re a marketing department of one or part of a large team, this episode is a must-listen for anyone looking to streamline their marketing efforts and improve their ROI. And don’t forget to grab my free Marketer’s Tool Kit for links to all my recommended software by clicking the image below.
Here are some key episode takeaways:
- A marketing tech stack is a collection of tools and software that a marketing department uses to execute, analyze, and optimize their marketing efforts and campaigns.
- The essential marketing tech stack elements that every AEC marketing department should have include a CRM system, an email marketing platform, a content management system, SEO tools, social media management software, and analytics tools.
- Investing in the right tools and software can improve your efficiency, personalize your communication, and ultimately generate better ROI.
- Some bonus tools that can make content creation faster and more fun and rewarding include Canva, Wave.video, and StreamYard.
Links mentioned in this episode:
- Episode 41: Selecting the Best CRM for A/E/C Firms, Part 1
- Episode 42: Selecting the Best CRM for A/E/C Firms, Part 2
- Episode 88: [ModMarketing] SEO for AEC Firms, Part 1
- Episode 89: [ModMarketing] SEO for AEC Firms, Part 2
- Episode 92: [ModMarketing] How to Measure AEC Marketing Campaign Results
- Marketer's Tool Kit
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