Creating a Strong Personal Brand #105:
How to Lead and Influence in the AEC Industry
Raising a teenager can be challenging, but it can also teach you a lot about leadership and influence. In this episode of the Marketer’s Take Flight podcast, I invited internal communication strategist Skot Waldron to discuss personal brand, reputation, and effective communication.
Skot emphasizes the importance of being intentional with our communication and interactions, both within our families and at work. He explains that personal brand is the way that others perceive us, and it can greatly impact our ability to build influence and lead effectively.
Throughout the episode, Skot offers practical advice for creating a strong personal brand, including understanding what sets you apart, identifying your core values, and being consistent in your actions and communication.
One key aspect of effective communication, according to Skot, is understanding the “communication code” of the people you’re interacting with. This means taking the time to understand their values, priorities, and communication style in order to better connect with them and build trust.
Skot also addresses the role of self-awareness in building a strong personal brand. While it can be uncomfortable to confront our weaknesses or blind spots, Skot argues that true self-awareness is essential to effective leadership and communication.
The episode wraps up with a teaser for Skot’s keynote for the SMPS Southeastern Regional Conference, which explores the power of personal brand in building influence and achieving success in both our personal and professional lives.
Overall, this episode offers valuable insights into the importance of personal brand and effective communication, both in our personal lives and in the workplace. Whether you’re a parent, a marketer, or a business leader, there is something to be gained from Skot’s expertise and experience. Tune in now to learn more!
Highlights from the episode:
- What does Personal Brand mean: 4:27
- How does our Personal Brand affect our communications: 6:46
- Communication Code: 13:57
- Does our self-awareness hurt or help? 16:31
- Creating a strong Personal Brand: 18:06
- Teaser on Skot’s keynote: 19:50
Skot Waldron, Internal Communication Strategist
Skot’s work for clients such as the CDC, Sesame Workshop, and The Home Depot has included national and international communication programs. Skot believes all great things begin on the inside. This means your influence, your alignment as an organization, and your ability to execute effectively.
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2 thoughts on “How to Lead and Influence in the AEC Industry”
Marketers Take Flight is a fantastic resource for sales and marketing professionals in the AEC and other industries! I applaud you, Lindsay, for opening the way to so many brave and helpful discussions with people who understand both the challenges and possibilities of our work. Listening to many of these podcasts, I believe you have shaped a path for AEC marketing and proposal professionals to walk toward greater fulfillment.
You just made my week, Lorrie! Thank you so much for kind words and recommendations. Cheers! Lindsay