Our firms don’t sell widgets or consumer goods. What makes your AEC firm different than your competitors is your firm’s people, their specialized expertise, and previous experience. It is important for us as marketers, to make sure we capture all this information to highlight in our proposals and marketing materials.

But, if your firm doesn’t already have a system to gather and maintain your resume information, where do you begin? It can be an overwhelming task for anyone. Resumes often require a lot of information. People these days are also too busy on their billable work to respond unless a major proposal deadline is pending.

You’re a marketing professional so you want to be proactive. You want to have all your firm’s (department’s or office’s) master resumes updated so anyone can grab at a moment’s notice. But you are working on your own proposal and presentation deadlines. How can get you get started?

There are few good moments in time to capture your firm’s personnel expertise – when they are newly hired for your firm and on an on-going basis like once a year.

And in this Spring Cleaning Podcast Series episode, I share my approach to using some systems that are already in place and working with your HR partner to share some of the workload.

Key topics: