#112: How to Maintain Clean Marketing Contacts
In this episode of Marketers Take Flight, I talk about the importance of cleaning up your marketing contacts and share 7 tips for keeping them accurate and up to date all year round. These tips will not only help with your holiday card list but also improve the effectiveness of your marketing campaigns.
Here are some key takeaways from the episode:
- Keep your contact list clean and up to date throughout the year, not just during the holiday season. This will help you to create effective marketing campaigns all year round.
- Determine what pieces of contact information you want to track and standardize data entry to ensure consistency and accuracy.
- Monitor new contact creation with scheduled reports and use CRM workflows to automate contact quality control. This will help ensure that your contact list is accurate and up to date.
- Regularly send marketing emails to your contacts to keep their information updated and remove inactive contacts from your email marketing lists. Keeping track of opt-outs can help you avoid sending unwanted emails to contacts in the future.
Keeping your contact list up-to-date and accurate is essential for effective marketing campaigns throughout the year. Spring cleaning your marketing contacts is not just about your holiday card list but also about improving the effectiveness of your marketing campaigns. By following these 7 tips, you can ensure that your contact list is accurate, and that you are able to create targeted marketing campaigns that engage and interest your contacts all year round.
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