Episode 114: Calls-to-Action 101: What They Are and Why They Matter for AEC Marketing
🎙️ Are you ready to level up your AEC marketing game? It’s time to talk about calls-to-action (CTAs) and how they can turn your website visitors into contacts and clients! In this episode of our podcast, I’m dishing out all the tips and tricks with this episode, Calls-to-Action 101: creating effective CTAs that drive conversions 🤑.
What are CTAs, and why do they matter for AEC marketing?
I answer these questions and more in the first segment of the episode. I dive deep into the importance of creating CTAs that are visually appealing and attention-grabbing, and I provide tips for crafting compelling CTA copy.
Where to Place Your CTAs for Maximum Impact
Next, I discuss where to place your CTAs on your website for maximum impact. I talk about SRF Consulting, who has not one but CTAs on their homepage. See the screenshot below.
How to Test and Measure Your CTAs
But creating effective CTAs is only half the battle. You also need to test and measure your CTAs to optimize your marketing strategy. In the final segment of the episode, we share tips for tracking your metrics and improving your marketing strategy like a science experiment.
Turn Insight Into Action
If you’re ready to take your AEC marketing game to the next level, then this episode is a must-listen. Then follow these steps to turn your insight into action:
- Audit your existing CTAs: Take a look at your current CTAs and assess their effectiveness. Are they visually appealing? Is the copy compelling? Are they in the right place on your website? Use the tips from this episode to make improvements where necessary.
- Create new CTAs: If you don’t currently have CTAs on your website or marketing materials, now is the time to create them! Use the tips from this episode to create effective CTAs that drive conversions.
- Test and measure: Once you’ve created or updated your CTAs, it’s important to test and measure their effectiveness. Use the tools and resources I shared in this episode to track your metrics and improve your marketing strategy.
- Stay up to date: The world of AEC marketing is constantly evolving, and it’s important to stay up to date on the latest trends and best practices. Subscribe to the podcast and check out my website for more AEC marketing tips and resources.
By taking these actions, AEC marketers can create effective CTAs that drive conversions and boost their bottom line. So, what are you waiting for? Start implementing these tips today and watch your conversion rates soar!
Links mentioned in this episode:
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