#120: The Future of AEC Marketing: AI Innovation and Strategy
The future of AEC marketing is here, and guess what, it involves artificial intelligence (AI). In this episode, I have an incredible conversation with special guest Kristin Kautz, CPSM from JAM Idea Agency, we uncover the secrets to embracing AI and becoming a techno-optimist in this rapidly changing landscape. Kristin shares her personal journey in the AEC industry, her experience starting JAM Idea Agency, and how AEC marketers can leverage AI to work smarter and faster.
In this eye-opening discussion, we dive into the various applications of AI, from speeding up writing to image manipulation and video editing. Kristin provides valuable insights and recommendations on AI-powered tools like Writesonic and Copy.ai, and we explore the exciting potential of AI in generating answers from your own assets. Along the way, we emphasize the importance of editing and clarifying AI-generated content, ensuring accuracy and security when using AI-based information, and maintaining healthy skepticism when encountering information online.
As we delve deeper into the world of AI technology, we discuss how user-friendly tools like ChatGPT, as well as AI-driven design with Canva, can enhance marketing production processes. These tools free up time for you to focus on creative collaboration while ensuring accuracy and security with AI-generated information. We wrap up our conversation with Kristin’s advice for newcomers to the AEC industry, and she shares her most memorable win. Don’t miss this engaging episode as we unlock the potential of AI and reveal strategies to stay ahead of the game.
Here are just a few highlights from the episode:
06:57 – Biggest Emerging AEC Marketing Trends
13:00 – How AI is Being Used Today by AEC Firms
13:58 – AI in AEC Marketing and Future AEC Marketing Trends
17:08 – What AI Tools Can Listeners Start With
24:51 – Challenges of AI Adoption in the AEC Industry
35:07 – How Best Can AEC Firms Prepare to Embrace This Tech
Kristin Kautz, CPSM, JAM Idea Agency
Kristin Kautz, CPSM is an experienced marketer with over 23 years of expertise in the architecture, engineering, and construction industry. With a passion for innovation and technology, Kristin has become a leading expert in AI for the built environment, helping companies implement and maximize AI in their business.
Kristin is advising a wide range of organizations on how to integrate AI into their operations, from small firms to large corporations. AI is revolutionizing our industry. With a deep understanding of the latest AI trends and technologies, Kristin provides strategic guidance and develops customized organizational structures, guidelines, policies, procedures, communications/roll-out, and training to ensure that companies can fully leverage AI to drive growth, improve efficiency and productivity, and enhance both client and employee satisfaction.
Her unique blend of marketing expertise, industry knowledge, and technical know-how has made her a sought-after speaker and thought leader in the field of AI for the built environment. Kristin has been the featured AI speaker for SMPS locally, regionally, and nationally in addition to the Society for Design Administration (SDA), Project Mark, Zweig Group, Urban Land Institute, and multiple CEO cohorts. Kristin is committed to advancing the use of AI in the AEC industry and helping companies stay at the forefront of innovation.
Read more here www.kristinkautz.com and join her Digital Guerrillas LinkedIn Group https://www.linkedin.com/
Links mentioned in this episode:
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