#121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
Imagine having the power to make your AEC marketing materials accessible to everyone, regardless of their ability to see, hear, or other impairments. What if I told you that mastering this skill could not only help you reach a wider audience but also ensure compliance with accessibility regulations? Join me, Lindsay Diven, as I chat with Dax Castro, the Director of Media Productions and Partner at Chax Training and Consulting, to unlock the secrets of accessibility compliance in AEC marketing and proposal documents.
In this insightful conversation, Dax shares his expertise in creating accessible content, covering essential aspects such as heading levels, styles, and alternative text for images. We also discuss how to incorporate accessibility in InDesign and the importance of starting with accessibility in mind when creating a document. The cherry on top? Dax reveals his most memorable win, advice for marketers, and what he’s most excited about in the world of AEC marketing.
Don’t miss out on the opportunity to stay ahead of the accessibility compliance curve and make your documents more inclusive for everyone. Tune in to this value-packed episode to learn how to drive your AEC marketing strategies to new heights and ensure that your materials are accessible to all audiences.
Here are a few highlights from the episode:
5:39 – Accessibility Compliance Basics in AEC Marketing
9:51 – Accessibility with Alt Text and Headings
18:50 – Incorporating Accessibility in InDesign
26:07 – Starting with Accessibility
36:15 – Making Proposal Documents Accessible
Dax Castro, ADS, Owner/Partner, Chax Training and Consulting
Dax is an Adobe Certified PDF Accessibility Trainer, Accessible Document Specialist, and member of the International Association of Accessibility Professionals. He has more than 25 years of experience creating digital content using InDesign, Acrobat, and other creative software. Dax specializes in user-centered accessibility approaches that push the envelope of technology to produce more robust accessible documents that still meet Section 508, WCAG 2.0/2.1 and PDF/UA compliance. Dax is also the co-host of the accessibility podcast Chax Chat streaming on all major podcast platforms.
Links mentioned in this episode:
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