#124: Actionable SEO Strategies for AEC Marketing Pros
Are you struggling to be found online by potential new clients? It may be time to prioritize search engine optimization (SEO) and boost your search engine visibility.
In this episode, I have a special guest returning to share her expertise in SEO. Amy Hollon, the mastermind behind Pixels + Ink, joins us to provide a comprehensive overview of SEO, including how to use keywords effectively, conduct keyword research, and leverage Google Search Console. If you’re unfamiliar with these terms, get ready to take notes and equip yourself with valuable insights.
SEO isn’t just beneficial for general businesses; it’s equally essential for the Architecture, Engineering, and Construction (AEC) industry. With our specialized niche, we have the opportunity to strategically target keywords that will enhance our online visibility when potential clients are searching.
Amy will guide us through the process of conducting keyword research using popular platforms like SEMrush, SpyFu, or Uber Suggest, enabling us to uncover the most effective keywords for our specific needs.
In a previous episode (Episode 77), we touched on localized SEO with Amy, but in this episode, we’re delving even deeper. SEO has the power to make your website stand out from the crowd, and through the strategies shared in this episode, we will help you achieve just that.
By implementing the tips and techniques discussed, your website will be at the forefront of search results when people are searching online for AEC-related services.
Let’s take a look at the highlights of this episode:
Overview of SEO (3:40): Amy kicks off the discussion by providing an overview of SEO, explaining its importance, and highlighting key concepts and techniques that contribute to improving search engine visibility.
Improving search engine visibility (10:05): Discover actionable strategies to enhance your website’s search engine visibility, including on-page optimization, meta tags, and website structure.
Keyword research tools (14:49): Amy introduces popular keyword research tools and shares insights on how to effectively use them to identify high-ranking keywords for your AEC firm.
Bonus Strategy Tip (16:04): Gain an extra strategy tip from Amy that will give you an edge in your SEO efforts.
How to use keyword research tools (17:53): Dive deeper into the process of using keyword research tools, learning how to analyze search volumes, competition levels, and long-tail keywords to refine your keyword selection.
Google Search Console (21:41): Explore the benefits of utilizing Google Search Console, a powerful tool that provides valuable data and insights to improve your website’s performance in search results.
Optimizing your visual assets (25:46): Amy shares techniques for optimizing visual assets, such as images and videos, to improve their visibility in search results and enhance user experience.
How to stand out (31:30): Discover innovative strategies and best practices that will help your website stand out from competitors in the AEC industry, attracting more traffic and potential clients.
By the end of this episode, you’ll have gained a wealth of knowledge and actionable steps to take your SEO efforts to the next level. Don’t miss out on this opportunity to optimize your website and increase your chances of reaching your target audience. Tune in now and unlock the potential of SEO for your AEC firm’s success.
Amy Hollon, Director, Digital Strategies, Pixels + Ink Studio
Digital marketing is no longer optional – even for professional services firms. After spending years as a journalist and then as a digital marketer, Amy brings a unique digital-first focus to writing for the A/E/C industry.
Amy works with traditional B2B organizations to change their excuse of “this is a relationship business” to businesses that can lean on B2C strategies and increase digital leads that impact their bottom line.
Amy brings those talents to clients nationwide, teaching marketers and other A/E/C professionals how to best utilize digital marketing to drive leads and ultimately revenue. Amy’s focus is on the practical side of the website – turning visitors into leads.
Links mentioned in this episode:
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