#127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm
Maintaining a consistent brand experience is not just important, it’s crucial, especially in the Architecture, Engineering, and Construction (AEC) industry. That’s why in this episode, we dive deep into the world of brand consistency and how to achieve it in our industry.
Let’s start by talking about the power of developing brand guidelines. đź“ť These guidelines serve as the foundation of your brand’s identity, covering everything from the tone of voice to the color palette. And guess what? It’s totally okay to break away from those traditional color choices, like the overused blue, and make your brand pop! By defining your brand guidelines, you ensure a consistent brand experience across all platforms.
But that’s not all—planning ahead with a marketing calendar is another key strategy you don’t want to overlook. đź“… Having a well-structured marketing calendar allows for efficient coordination of multi-channel campaigns, advanced scheduling of email and social media posts, and a comprehensive review of past campaigns. This forward-thinking approach is essential for maintaining a consistent brand experience, especially as your firm expands.
Now let’s talk about evergreen content. 🌿 It’s like the gift that keeps on giving! Evergreen content remains relevant over time, allowing you to repurpose it in various creative ways. This content can take the form of industry surveys, reports, or even conference presentations, all tailored to fit different marketing platforms while keeping that consistent brand experience intact.
When it comes to maintaining brand consistency, a standardized approval process is your secret weapon. âś… This streamlined system ensures that all branding and marketing materials align with your established brand guidelines, eliminating any sneaky inconsistencies. Not only does this guarantee brand uniformity, but it also saves you precious time in the long run.
Last but not least, let me introduce you to your new best friend: a Digital Asset Management (DAM) system. 🌟 This system provides a centralized hub for storing and managing all your marketing materials, making collaboration among your sales, marketing, and communications teams a breeze. With a DAM system in place, you can rest assured that all your media assets adhere to your brand guidelines, maintaining that oh-so-important brand consistency.
So to wrap things up, achieving a consistent brand experience online in the AEC industry requires a well-thought-out strategy. Follow these five actionable steps I’ve shared with you, and you’ll be on your way to creating a brand that shines bright and remains consistent across all platforms. It’s time to level up your AEC branding game! ⚡️
This [Branded] series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more about how OpenAsset can revolutionize your marketing collateral management.
Here are some highlights from the episode:
Why creating a consistent brand experience is crucial for AEC firms
Before you begin, you’ve got to take a baseline assessment
5 steps to create and maintain a consistent brand experience
How to create a marketing collateral self-service system for your business developers and seller-doers
This special podcast series is presented by:
OpenAsset’s project-based Digital Asset Management platform empowers AEC and real estate firms to create high-quality RFP responses quickly and easily.
Links mentioned in this episode:
- OpenAsset
- Episode #19: Insider Tips for Rebranding Your A/E/C Firm with Justine D'Andrea, CPSM
- Episode #[ModMarketing] Step-by-Step Process to Create a Quarterly Content Calendar
- Episode #86: [ModMarketing] An AEC Marketer’s Guide to Content Repurposing
- Episode #101: 3 Ways to Repurpose Proposal Content into Marketing Content
Rate, Review & Subscribe on Apple Podcasts
“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!