#128: Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I have the incredible Sarah Kinnard, head of Flamingo at the Flamingo Project, here to demystify the entire process for you. Sarah takes us on a journey through different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence.
Streamlining AEC Business Planning:
Sarah and I had the most candid conversation about streamlining business planning specifically tailored to AEC firms. We explored the common hurdles that regional directors often face when launching new market sectors and uncovered the transformative power of a solid, long-term strategic plan. And guess what? Sarah shared her simple yet highly effective approach to making business planning crystal clear for clients, ensuring that everyone is aligned and ready to conquer their goals.
The Significance of Goal Setting and Celebrating Small Wins:
Oh, the magic of setting goals! 🌟 During our conversation, Sarah beautifully highlighted the significance of goal setting for any business. But that’s not all—she blew us away with a captivating success story about an AEC firm that leveraged goal setting to scale their operations and achieve phenomenal success. Talk about inspiring! Plus, we explored the importance of effective communication during the planning phase to ensure everyone’s on the same page and moving towards those big objectives.
Uncover a Gold Mine of Practical Advice and Strategies:
Are you ready to take your AEC business planning game to the next level? This episode is an absolute gold mine of practical advice and strategies that will illuminate your path to success. Sarah’s expert insights and that jaw-dropping success story will leave you armed with invaluable knowledge to elevate your business planning efforts. Get ready to thrive!
Supplement Your Planning Process:
Oh, and don’t you dare forget episode 16! 📣 Sarah and I explored the captivating world of conducting market research, which serves as the perfect supplement to supercharge your planning process. It’s time to level up your game and gain a deeper understanding of business planning in the AEC industry.
Episode Highlights:
What is AEC business planning? – 3:19
Challenges in creating and implementation – 9:38
Demystifying these plans – 15:17
7 sections of the plan – 19:51
What is a target project – 20:25
Success story using a plan – 26:17
Advice to those new to the annual AEC business planning process – 39:36
So, my dear listener, get ready to conquer your annual business planning like never before! Click the player above to listen to the full episode and embrace the extraordinary insights from Sarah Kinnard.
Keep shining bright! ✨💖
Learn More About the Guest:
Sarah Kinard, Head Bird, The Flamingo Project
Sarah is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah’s curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she “does it differently”.
Linked Mentioned in this Episode:
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