#130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset
In the ever-evolving world of marketing, firms are constantly on the lookout for tools and strategies that can streamline their processes and enhance efficiency. In the latest podcast episode, I welcomed CJ Teter, the Customer Success Manager at Open Asset, who shed light on how a Digital Asset Management (DAM) system can unlock the secrets to efficient AEC marketing and proposal processes.
Picture this: All your digital assets are meticulously organized in one place, tagged and ranked for easy retrieval, and access-controlled for optimum workflow efficiency. Sounds dreamy, right? Well, that’s precisely what a DAM system can do for you!
CJ spills the beans on how a DAM system can revolutionize your AEC marketing and proposal processes. It’s not just about having your assets in order; it’s about saving time on tedious tasks too. Imagine automating project descriptions and employee bios, or effortlessly dragging and dropping elements into your proposals. With a DAM system, you can bid farewell to those time-consuming chores and focus on what truly matters – driving your marketing efforts to new heights.
Oh, and let’s talk about data security – a hot topic these days. A top-notch DAM system like Open Asset takes care of that too, leaving you with peace of mind knowing that your valuable data is safe and sound.
The episode further dives into the challenges that AEC marketers often face, such as finding the right digital assets and responding to constant requests from team members. CJ shares how DAM systems like OpenAsset can address these issues, streamline workflows, and allow marketers to concentrate on their core tasks.
Towards the end of the episode, our discussion shifts to the future of AEC marketing with DAM systems. With the rapid evolution of technology, the potential of DAM systems is vast. From text generation to advanced drag-and-drop features, these systems are poised to transform the AEC marketing landscape significantly.
The insights from CJ Teter, coupled with success stories of OpenAsset’s clients, make this podcast episode a must-listen for anyone looking for the secrets of efficient AEC marketing and proposal processes.
Here are just a few highlights from the episode:
Common challenges managing digital assets: 7:22
How does a digital management system help a marketer’s workflow: 13:31
Permissions and controls?: 20:51
Making significant impact: 23:45
Benefits of using OpenAsset or another DAM: 31:59
Emerging Trends: 36:36
CJ Teeter, Scale Customer Success Manager, OpenAsset
CJ Teeter is the Scale Customer Success Manager at OpenAsset, a digital asset management solution used by over 800 AEC firms worldwide. CJ helps firms optimize their marketing workflows and overcome challenges associated with image management, creating proposals and other documents, and collaborating across teams and offices. CJ is passionate about helping drive value and success for customers and empowering AEC marketers to be more effective and efficient.
Links mentioned in this episode:
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