#132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM
Get ready to dive into the exciting world of Adobe AI advancements so far in 2023 with none other than the fantastic Julie Shaffer, FSMPS, CPSM. 🎉 Adobe has always been our trusty toolkit, but guess what? They’ve taken it up a notch with some seriously cool AI integrations. In this episode, we’re taking a deep dive into the 2023 Adobe AI updates—listen now!
Adobe’s AI journey is a game-changer for us AEC marketers. 🚀 Picture this: the Beta version of Firefly, a platform showcasing Adobe’s dedication to infusing AI magic into their software. It’s got features that’ll knock your socks off, like generative fill—a turbocharged image-extending tool, as Julie so brilliantly puts it. This tech can reshape images’ canvases and rebuild ’em like never before, a total game-changer for our marketing imagery.
Just think of that photo from a job site you were just sent from a project manager with the tip of the building out of the frame. Guess what? With Adobe Firefly, you can now extend that photo to show the entire building now.
But there are even more 2023 Adobe AI updates. 📚 We’re peeling back the curtain on Style Packs in InDesign 2023—AI-powered tools that’ll transform your approach to typography hierarchy. Five built-in styles, all geared to decode the hierarchy of unformatted text. Julie’s tip? Customize these styles to suit your brand, saving you precious time. 🕒
The future of Adobe and its role in AEC marketing? 🌟 It’s looking super bright with these AI updates. They’re set to shake up how we handle images, design, and typography—injecting efficiency and creativity like never before. Adobe’s commitment to innovation is crystal clear, and with trailblazers like Julie Shaffer, FSMPS, CPSM, guiding us through these changes, we’re primed to harness Adobe AI’s power for our marketing strategies and top-notch proposal production.
But hey, caution! These Adobe AI tools are still in their beta stages. 📝 That means they’re getting the final tweaks before hitting the commercial stage. But guess what? Adobe’s opened the beta doors for marketers like us, giving us a chance to explore, play, and get ready for the big launch.
In a nutshell, Adobe’s AI leaps are a total game-changer for AEC marketing. 🎮 Imagine streamlined design, automated tasks, and super-engaging content. With Julie Shaffer, FSMPS, CPSM leading the way, we’re geared up to embrace AI’s power in our marketing game and stay on top of this ever-evolving digital landscape. 🌐 Listen today!
Julie Shaffer, FSMPS, CPSM - Owner, Founder, Designer - Shaffer Creative, LLC
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize design tools to expedite content layout without sacrificing good design. An Adobe Certified Instructor for Creative Cloud Design & Layout Solutions and an award-winning designer, Julie has spent more than two decades actively honing her skills. As Shaffer Creative’s Owner and Creative Director, Julie aims to help professional services firms define differentiators, develop effective and visually compelling marketing campaigns, and equip teams to leverage their marketing efforts.
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