#136: Five Tips to Drive Content Marketing Success
These are the 5 crucial content marketing tips to supercharge your efforts
I’m thrilled to talk about something I’m incredibly passionate about—content marketing in the architecture, engineering, and construction (AEC) industry. With 17 years of navigating this space, I’ve picked up a thing or two that I think you’ll find invaluable. 🛠️
First up on my list? Know your audience like the back of your hand. I can’t stress this enough: You’ve got to slide into the mindset of your audience to create content that hits home. This means understanding their challenges, pain points, and what keeps them up at night, and then offering up actionable solutions.
Now, let’s talk about the elephant in the room—patience. 🕰️ If you’re in it for a quick win, you’re in the wrong game. I’ve been in this industry for nearly two decades, and I can tell you that success in content marketing is a marathon, not a sprint. Set up a regular content creation process and stick with it. And remember, content marketing only fails if you stop.
Consistency is where the rubber meets the road. 🔄 When your audience knows they can count on you for regular, valuable insights, that’s when the magic happens. If you find yourself struggling to keep up with your content calendar, scale it back—but don’t go radio silent.
Quality content is another cornerstone. 🌟 Our digital world is saturated to the brim with information, so your content needs to rise above the noise. That means diving into storytelling, sharing unique perspectives, and even playing with multimedia elements to make your content engaging and value-packed.
And don’t forget—once you’ve created all this awesome content, you’ve got to shout it from the rooftops! 📣 The majority of your efforts should be geared toward promotion. Even the most game-changing insights won’t make a dent if no one sees them. 👀
To wrap up, content marketing in the AEC industry is a rich landscape filled with both challenges and opportunities. Success lies in understanding your audience, adopting a long-term view, keeping the content flowing, and making sure it’s top-notch and seen by the right eyes. Follow these principles, and you’re not just playing the game—you’re winning it. 🏆
Here’s a glance at this episode…
Understand Your Audience: Get to the core of what your AEC industry audience needs and tailor your content accordingly.
Patience is Key: Content marketing is a long-term commitment. You might not see results immediately but stay the course.
Consistency Matters: Regular publishing helps build expectations and keeps your audience engaged. If you can’t keep up, it’s better to scale back than to disappear.
Quality Over Quantity: Your content should offer real value and not just contribute to the digital noise. Make it engaging, interesting, and above all, useful.
Promotion is Crucial: Great content won’t matter if nobody sees it. Make sure to allocate time and resources to promote your content effectively.
For more in-depth insights on each of these points, make sure to listen to the latest episode of ‘AEC Marketing Strategies’ on Apple Podcasts and Spotify.
Links mentioned in this episode:
- Webinar - 3 Effective Strategies to Boost Your Online Presence
- Where have all of the AEC Marketing Coordinators gone?
- How to Develop a Go/No Go Evaluation Process
- Episode 76 - A Content Strategy that Attracts Potential Clients
- Episode 84 – 4 Ways to Promote AEC Marketing Content
- Content Marketing Institute
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