How to Develop Your AEC Content Creation Process

In the world of architecture, engineering, and construction (AEC), marketing plays a pivotal role in a company’s success. It is the bridge between a firm’s technical expertise and its potential clients. A big challenge marketing professionals face is mastering the content creation process. Whether it’s about acquiring new clients, nurturing existing relationships, or elevating your professional status, content is often the cornerstone. Who better to share insider tips than Christyn Binder, Content Manager at Arora Engineers?

Before enrolling in the Content Marketing Clarity Course, Kristen found herself struggling with the challenges of content creation. As the Content Manager of Arora Engineers, a company providing holistic data services for an asset or project’s entire life cycle, she had to navigate a diverse range of topics. This diversity, while advantageous in terms of business, often proved overwhelming when it came to content creation. Without a defined process, it was challenging to create content that was both informative and engaging.

In the latest episode of AEC Marketing Strategies, we dive deep into the content creation process with Christyn. She reveals how she went from being overwhelmed by content demands to becoming a master of the AEC Content Creation Process. And let me tell you, her journey is nothing short of inspiring for anyone mired in the complexities of AEC marketing.

Learning the Content Creation Framework

The Content Marketing Clarity Course proved to be a game-changer for Kristen. The course provided her with a framework to organize her content creation process. This structure not only helped to streamline her workflow but also made the process of planning, creating, and promoting content more manageable. Kristen was able to develop a clear, structured content marketing framework that was both applicable and repeatable, ensuring a consistent output of high-quality content.

Moreover, the course helped Kristen to tailor her content to her audience better. By defining the company’s growth goals and identifying the ideal audience, she was able to create content that resonated with her target market. This, in turn, led to increased brand awareness and visibility of Arora Engineers’ products and services.

The Content Creation Process That Led to 30 Original Pieces

What struck me most about Christyn’s story was her ability to produce over 30 pieces of original content in less than a year. And she did it all while maintaining her demanding role at Arora Engineers. Her secret? Refining her content creation process through strategic repurposing of existing content and efficient brainstorming sessions with her technical staff.

Through the creation of 30 discrete pieces of content across three campaigns, Kristen was able to showcase her skills and dedication. This, coupled with her initiative in taking the course and improving her team’s processes, played a crucial role in her promotion to Content Manager.

Three Campaigns That Elevated the Content Creation Process

Christyn didn’t just stop at creating content. She also meticulously crafted three different campaigns that not only maximized Arora Engineer’s investments but also became a key contributor to securing her recent promotion. Her campaigns are a testament to the efficacy of a well-executed content creation process.

Future-Proofing Your Career

Perhaps the most valuable takeaway from my conversation with Christyn was how she has future-proofed her career by mastering digital marketing skills. In a world where digital presence is quickly becoming inseparable from AEC marketing, becoming proficient in these skills is more than just a recommendation—it’s a necessity.

Level Up Your Content Creation Process

And here’s the best part: This episode is just the tip of the iceberg. If you’re looking to fine-tune your creation process, enrollment for the next cohort of the Content Marketing Clarity Course opens September 26, 2023!

This is your chance to perfect your content creation process, just like Christyn did. Don’t miss this invaluable opportunity!

The Final Takeaway

This episode is full of practical insights for anyone keen on elevating their content creation process. From generating original content to executing successful campaigns, Christyn has shown that with the right tools and approach, transforming your content marketing is absolutely achievable.

So why wait? Tune into this eye-opening episode, soak up the wisdom, and prepare to revolutionize your marketing. Like Christyn, you too can redefine success in the AEC industry. Trust me; this is an episode you won’t want to miss!

Highlights from the Episode: