139: How to Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
We all know that magic moment when you stumble upon someone who’s just crushing it in the marketing world. And that’s precisely what happened when I discovered Amanda Murphy’s recent accomplishment. She didn’t just get her content out there; she got her content published in a national publication. Yep, that’s right!
You may wonder, “Lindsay, how’s that even possible?” Well, pull up a chair, because in this podcast episode, I sat down with the brilliant Amanda, and she spilled all the beans on getting her content published.
Turning Marketing Gold into Published Glory
Here’s where the magic happens: With her vast experience and diverse roles, Amanda had a wealth of content up her sleeve. But instead of letting it rest in-house, she went big. She strategically pitched her articles to get her content published in a national publication – and landed it!
But, just how did she do it? It wasn’t about crafting new content on demand. Instead, she smartly re-purposed content they had already created. She matched her content with what the publication’s audience wanted, approaching them with a genuine and non-salesy proposal. And you know what? They bit!
The Ripple Effects of Content Publishing Success
Once her content got published and the article went live, it was like opening floodgates. The initial publication led to a chain reaction of other organizations reaching out to Amanda, wanting to reprint her article. From Alabama to California and even an international publication, the article went what I’d like to call “publication viral.”
Apart from the widening reach, Amanda’s relationship with the publisher deepened, paving the way for future collaborations. Her golden advice for aspiring marketers aiming to get their content published? Do your homework, and tailor your pitch. Know the audience, the mission, and match your content accordingly.
Closing Thoughts
My chat with Amanda was nothing short of inspiring. It was a refreshing reminder that with the right strategy and a genuine approach, getting your content published can elevate its reach, shining brighter and farther than you ever imagined.
So, if you’ve been sitting on some marketing gold, maybe it’s time to think big. If Amanda can get her content published, so can you! Dive into this podcast episode to hear all the insights, tips, and delightful banter. 🎙️
Highlights from the Episode
Amanda’s Multifaceted Career: Amanda has over 20 years of experience, starting in the AEC industry crafting diverse proposals, transitioning through various roles in software development and engineering, and culminating as the Director of Communications for a large nonprofit in North Carolina.
Content Repurposing Strategy: One of Amanda’s powerful strategies was not creating new content on demand but repurposing already existing content, emphasizing its value and potential reach.
Authentic Pitching: Amanda’s approach to pitching was genuine and non-salesy. She did her homework, understanding the publication’s audience and tailoring her pitch accordingly, leading to her content’s acceptance.
The Ripple Effect: Her initial success didn’t stop at one publication. The article went “publication viral” with reprints in multiple states and even internationally, amplifying its reach significantly.
Building Relationships: Beyond just the content, Amanda formed a deeper relationship with the publication’s editor, which could pave the way for future collaborations.
Valuable Advice: Amanda emphasized the importance of understanding the audience and the mission of the publication. Tailoring the pitch and content accordingly increases the chances of acceptance.
The Non-linear Career Path: Both Amanda and Lindsay (the host) resonated with the idea that careers don’t always follow a straight path. They meander, change, and evolve based on experiences, challenges, and life events.
Amanda Murphy, Momentum for Good, LLC
She has led marketing and communications for almost 15 years, in multiple capacities. Amanda possesses excellent communication skills, which allow her to build relationships and collaborate to meet common goals. She is an expert in communications, marketing, budgeting, and strategy, which is proven in her history of leading a team in projects with high ROI. Hobbies include rafting, tubing, beaching, taking down the patriarchy one brick at a time, and reading.
Links mentioned in this episode:
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