153: Should You Stay or Go? Knowing When to Leave Your Firm with Michelle Hubbard, CPSM
In this episode of the Marketers Take Flight podcast, we unpack a truly transformative career journey with none other than Michelle Hubbard, CPSM, a standout leader in the architecture, engineering, and construction (AEC) marketing world. Michelle’s story isn’t just about climbing the corporate ladder; it’s about making intentional choices that align with one’s personal and professional aspirations.
Starting Small, Dreaming Big
Michelle kicked off her career on the ground floor as a marketing coordinator at a small firm, quickly mastering the art of proposal writing. Her big leap came when she joined Hensel Phelps, where over a 12-year span, she evolved from managing proposals to orchestrating the firm’s first-ever strategic marketing plan—a move that left her mark at the company.
The Courage to Change
The heart of our conversation is Michelle’s bold decision to leave Hensel Phelps for TLC Engineering Solutions, stepping into a more prominent role as Director of Marketing. This was not just a job change; it was a strategic move driven by her desire to impact change on a larger scale. Michelle’s story teaches us that sometimes, the best growth opportunities come from stepping out of our comfort zones.
Balancing the Scales
What’s remarkable about Michelle is how she manages to keep her professional success and personal life thriving. She shares practical strategies that help her stay organized and effective. Her approach is a masterclass for anyone striving to keep their professional ambitions in sync with their personal life.
Learning and Leading Through Engagement
Michelle also talks about how her active involvement in industry organizations like SMPS has broadened her skill set and elevated her professional standing. This engagement has not only enhanced her capabilities in areas like public speaking and conflict management but has also significantly boosted her career trajectory.
Embrace the New
Michelle’s advice to anyone considering a career pivot is clear and compelling: Don’t let fear hold you back. Her willingness to embrace change and step into unfamiliar roles has been a key driver of her success, providing valuable lessons on navigating career transitions with confidence.
Tune in for Inspiration
Michelle Hubbard’s journey is more than just inspirational—it’s a roadmap for making calculated, courageous moves in the world of AEC marketing. Tune into this episode of Marketers Take Flight to get the full scoop on Michelle’s strategic approach to career growth and life balance.
Key Takeaways from the Episode:
- Maisha’s career path. 1:34
- Why are we so afraid to advocate and promote for ourselves? 3:44
- Advocating for ourselves as women. 6:31
- Create your personal elevator pitch. 8:07
- How can we use the leadership skills we developed at our firms, to help our own personal careers? 11:14
- What are some methods of self-promotion we can begin using today that help us reach our next career goal? 19:45
- #1 piece of advice for marketers new to the industry. 24:12
Michelle Hubbard, CPSM, Principal and the Director of Marketing at TLC Engineering Solutions
Michelle Hubbard, CPSM, is a principal and the Director of Marketing at TLC Engineering Solutions. With over sixteen years of experience in AEC marketing and business development, Michelle brings a wealth of expertise to her role. A native of Florida, she earned her Bachelor of Science in Business Marketing from the University of Central Florida.
Michelle began her career in the AEC industry as a marketing coordinator for a large national general contractor and quickly advanced to manage the Southeast Division’s marketing department. She has successfully secured over $5 billion in pursuits across various vertical markets, catering to both private sector clients and public/federal municipalities.
At TLC Engineering Solutions, Michelle oversees all corporate marketing and communication initiatives, driving brand recognition throughout the industry. Her leadership and strategic vision align TLC’s marketing efforts with their clients’ needs.
Michelle is a past president of SMPS Central Florida and currently serves as an advisor to their Board of Directors. She has also actively contributed to the Association of Medical Facility Professionals (AMFP) Florida’s Board of Directors.
Outside of work, Michelle is a dedicated wife and mother to two children, Tristen (11) and Leah (8). She enjoys traveling, which allows her to explore new cultures and create lasting memories with her family. Whether cheering from the sidelines or volunteering at events, she takes great pride in being an active participant in her children’s athletic endeavors.
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