How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA) Transcript Lindsay: Well, Hey there, marketers. Welcome back to another show. I am Lindsay Diven your marketing co-pilot. And on today’s episode, we are diving a little deeper into the IIJA, IIJA. the infrastructure, investment and…
How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA)
In this episode, we not only provide a high-level summary of what’s included in the new infrastructure bill, but provide advice on how your AEC firm can start preparing. There are some tips for both business developers and proposal managers to get ready for the projects coming with this funding.
Transcript: [ModMarketing] How to Set Digital Marketing Goals
[ModMarketing] How to Set Digital Marketing Goals Transcript Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards. Setting goals for digital marketing programs…
![[ModMarketing] How to Set Digital Marketing Goals](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/07/072-modmarketing-goals-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Set Digital Marketing Goals")
[ModMarketing] How to Set Digital Marketing Goals
Without goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. This is the second episode of the [ModMarketing] series and I’ll walk you through how to set digital marketing goals and how to use those goals to get leadership buy-in.
AEC Marketing Campaigns Geared Towards Winning
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
Transcript: AEC Marketing Campaigns Geared Towards Winning
AEC Marketing Campaigns Geared Towards Winning Transcript Lindsay: Well, hey there, marketers, have you ever wondered how to use marketing campaign strategies or tactics to help shape your pursuits? Either in the prepositioning phase or even during the chase? Like after the RFPs out? If you didn’t even think this…
Celebrating 10 Years of Supporting AEC Marketers
This week’s episode is about celebration. I share why I created Marketers Take Flight, how it originated, and some highs and lows along the way. Then I give you a sneak peek into what the future holds.
Transcript: Business Development Trends from the 43rd Deltek Clarity Study
Business Development Trends from the 43rd Deltek Clarity Study Transcript Lindsay: Welcome to another episode of the Marketers Take Flight podcast. I’m your host, Lindsay Diven. And today we’re gonna be diving deep into industry trends. It relates to business development, proposals, forecasts, win rates, and volume of proposals. Just…
Business Development Trends from the 43rd Deltek Clarity Study
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she’s seeing in this year’s business development report.
Transcript: [ModMarketing] Modernizing AEC Marketing
Produce Faster Proposals with These InDesign Scripts & Plug-ins Transcript I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help you to raise…