![[ModMarketing] Modernizing AEC Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/06/068-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Modernizing AEC Marketing")
I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.
The ONE Marketing Tool That Saves Time & Improves Consistency Transcript Lindsay: Do you know that there’s one tool or one resource that every marketing department in the AEC industry should have, but most don’t, and it’s something that they can create. They don’t need any special software, but it…
This one tool can provide your staff and new hires the ability to easily access the marketing information you need, when you need it the most at that proposal crunch time. It sounds so simplistic, but many marketing departments don’t have one. Perryn Olson is going to share how by creating a marketing department handbook has saved his team time, helped with onboarding, and elevated the department status with in the firm.
Produce Faster Proposals with These InDesign Scripts & Plug-ins Transcript Imagine how it would feel when you are able to manage a proposal process from start to finish that is planned, organized, and follows a predictable schedule. You not only know the steps involved in any proposal response situation but…
With all the moving parts that go into getting the first proposal draft ready, it can be hard to know exactly what to work on first. And, you probably have a few proposals going on at the same time with varying deadlines. This episode shares best practices on how to approach the order in which you develop your proposal content.
Build Firm Credibility with Media Relations Transcript Lindsay: Well, Hey there friend. I am very excited about today’s topic because it’s a topic I haven’t really covered. And I haven’t personally had experience in all of my years of AEC marketing. And that topic is media relations. I brought on…
If you’re not exactly sure what media relations is and how to use this strategy at your AEC firm, then this episode is for. Michelle Calcote King is on the show to talk about how to get started, the content sweet spot, and how to get your expertise published.
In this episode, I share a lesson from my Proposal Pro Course – Gap Finding. In this lesson, I explain what a gap is and why it’s critical to help differentiate your firm. And then how to find gaps for your pursuits.
AEC Firms: Add These LinkedIn Strategies to Your Marketing Plan Transcript Lindsay: Does your AEC firm have a LinkedIn page? you most likely have a personal profile, your subject matter experts, your technical staff, your principals, probably have personal profiles. But are you really maximizing LinkedIn to showcase your subject…
Learn about LinkedIn’s newest features and how AEC firms can leverage those in their marketing strategies.