This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
Transcript: A Better Approach to Go/No Go Decision-Making
A Better Approach to Go/No Go Decision-Making Transcript The go/no go process can be a sensitive topic for some firms and marketing professionals. Some AEC firms have a pretty stringent go/no go process, that quite frankly can be manipulated. Other firms have some sort of evaluation. Many don’t have any…
A Better Approach to Go/No Go Decision-Making
Deciding whether an AEC firm should pursue a project or not can turn into heated debates. In this episode, I share why I think it’s so hard for AEC Firms to make these decisions, what the REAL purpose of a go/no go decision should be and walk you through a better approach to go/no go evaluations.
Transcript: Tips to Advocate for Yourself and Advance Your Career
Tips to Advocate for Yourself and Advance Your Career Transcript Lindsay: Well, Hey there, marketers. Welcome back to another marketer’s takes flight podcast episode. And today we’re talking about leadership, but leadership in a different way. I have a very special guest on, I think you guys are gonna really…
Tips to Advocate for Yourself and Advance Your Career
You may feel uncomfortable talking about yourself but there is no better person to advocate for you and your skills. Maisha Hagan shares some tips on how to achieve that self-advocacy whether you are an introvert or extrovert.
How to Find Projects for Your AEC Firm
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
5 Lies We Tell Ourselves That Poison Our Productivity
The stories we tell ourselves shape what we can and cannot get completed. These 5 lies are the worst kind because they have just enough truth to make them really real in our lives. They poison our productivity.
Already Ditched Your New Year’s Resolutions? Try This Instead
Over a third of us have abandoned our New Year’s Resolutions by now. Why do we keep setting them? And what can we do instead? In this episode, I share the SMARTER Goal Framework and how that system can help you achieve your goals.
My System for Getting it All Done
As marketing professionals, and many of us as working moms, we have a lot on our minds all the time. What if there was a way, a system per se, that provides one central tracking location for everything – work projects to personal events. In this bonus episode, I share my struggles before I found the Full Focus System and how it’s helped me since.
Set Yourself Up for a Great 2022 with These 3 Questions
Allow yourself to say goodbye to last year and enter the new year with a fresh slate. Set yourself up for a powerful, productive new year with this 3-question exercise.