I’m saying goodbye and good riddance to 2021. Part of this is to look back one of the most challenging years of my life to reflect. And to tell you how that year has shaped me and this podcast moving into 2022.
The Most Popular Podcast Episode of 2021
I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popular episode” replay! So here it goes. The most popular podcast episode of 2021 was…Client Research: Proposal Pet Peeves and Common Winning Elements.
How to Figure Out What You Want and Go For It
Are you feeling like you are ready for the next step in your marketing career? Or maybe you are ready to shift and take on a different role, but you just aren’t sure how to do that. In this episode, Erika Booker shares how to identify what you want, find a champion, and make the mentor/mentee relationship work for both of you.
Get Found Online: Creating Content for Your Ideal Clients
Marketers should be creating high quality content to promote our firm’s expertise and attract ideal clients. But what does that specifically mean? And how can smaller A/E/C firms capitalize on content marketing? This podcast episode shares different types of content, how to develop a process, and resources to make it easier.
Get Found Online: Website and SEO Best Practices
Can A/E/C firms really expect to get leads based on their website?
In this episode, I talk to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
Selecting the Best A/E/C CRM, Part 2
Is your firm thinking about a new CRM system? Does your firm even need a CRM system? In this episode, I’m back interviewing Jan Flesher and Courtney Kearney on where firms go wrong when selecting a new CRM system.
Selecting the Best CRM for A/E/C Firms, Part 1
How do you know if you need a CRM for your architecture, engineering, or construction (A/E/C) firm? How do you select the right CRM for your firm? How can you make sure you are getting the most out of your CRM?
In the first part of this two-part series, I ask Jan Flesher, PMP and Courtney Kearney, CPSM these questions. And, you may be surprised to hear that not every firm needs a CRM!
How to Get the Proposal Information You Need, When You Need It
Have you ever felt like your internal proposal process was taking too long? In this episode, Kate Robinette, CPSM tells us how to better prepare and execute your next proposal. She gives us the steps to help your team juggle multiple proposals, stay on task with proposals, and maybe even help you streamline your process.
Answering the Questions, You Were Afraid to Ask as a Newbie, Part 2
#39: Answering the Questions, You Were Afraid to Ask as a Newbie, Part 2 In this episode, I continue our professional skills-building conversation with Keelin and Matt. If you are a newbie to marketing and the proposal process, you do not want to miss this. We are answering questions that…