We are continuing our Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. I cover what a Marketing Plan is, the elements that make up a great marketing plan, and how to use your BD strategy to develop marketing strategies that drive revenue growth.
We are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. A BD Pro shares what her BD looks like today and her predictions for the future.
In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
Coming off the heels for her engineering firm’s rebranding efforts, Justine D’Andrea shares the process, insight, and lessons learned from managing this effort.
Who isn’t extra stressed out today? The lines between work and home life have blurred. We are busier than ever. What if there was a way to relieve some of that stress? To let go and rediscover joy? In this episode, Danielle Gray, MBA shares why we feel this way and some tips to help us feel more human again.
In this episode, I talk with Itza Acosta, Marketing Lead for Golder, about how she developed a marketing campaign that resulted in new sales leads for her firm.
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
In this bonus episode, I share the career progression path from starting as a proposal newbie to a firm owner. It’s the audio from a surprise lesson inside my recently closed master class training series.
In part two of my career paths beyond proposals, I share the career path stories of five A/E/C professionals and bring on a special guest.
This Proposal Pro Student learned the concepts and put them into action. Her results were amazing with a major project win and elevating her department within the firm.