Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
The Nuts & Bolts of Win Rates
Just like almost every other statistic, win rates can be an elusive and manipulated number. There are many factors that can be counted into or left out when calculating the win rate, it is very hard to compare your firm’s number with another firm and often one office’s win rate…
Summer Fun in the Office
While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…
Bounce Rates, Click Through Rates, and Referral Sites. Oh My!
Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
Get Certified, Build Your Career
Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
Crazy Interview Techniques
If you’re part of the interview process for your A/E/C firm, you’re probably familiar with standard or mundane interview questions. Here’s some “unique” interview techniques to consider.
AEC Firm Website Update – Part #3
In part three of this series, I address the “elephant in the room” when it comes to redesigning your website — schedule and costs.
AEC Firm Website Update – Part #2
In this second part of my AEC Firm Website Update series, I get a little more technical. I dig into the differences between design and development, user experience, and more.
Updating Your AEC Firm’s Website? Read This First.
If you’re planning to update your A/E/C firm’s website, read this first. Going through this many times, I give you some advice and lessons learned.