As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing…
If you’re lucky to find and hire a great marketing professionals, you’ll want to make sure you set a great first impression. I put together this guide to help you do just that.
If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…
Have you notices that there a lot of firms looking for AEC marketing coordinators? Why is this position so hard to find? Read my thoughts and let me know if you agree.
Halloween is one of my favorite holidays. I love dressing up in creative and funny costumes. How fun is it to be someone else for the night? However, since joining the AEC industry over a decade ago the office dress-up has been hit or miss. This year, I thought I…
No matter if you love or hate it, AEC marketing budgeting is necessary to be a successful marketing professional. In this article, I provide an introduction to marketing budgeting that you can apply to your firm.
The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…
I have must have sat in hundreds of Go/No-Go decision meetings and reviewed just as many Go/No-Go submission forms over my decade in this industry. While they bring good discussion and heated debates, there has been a theme to the pleas I get from Project Managers, Business Developers and Principals…
‘Tis the season for holiday shopping and gift giving. Don’t forget the important AEC marketing professionals in your life (which could also be yourself)! I have put together an AEC marketer gift guide to make your shopping even easier. I have received and/or given each of these gifts and can…
When I sat down to write this article, I thought it might be challenging. With all of the stress, deadlines, and sometimes lack of respect AEC marketers are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working at an architecture…