Lindsay, Author at Marketers Take Flight • Page 6 of 29

Using Past Experiences to Drive Your Future Personal Growth

March 15, 2023

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Learn how you can use your past experiences to drive your future personal growth in this podcast episode. Holly Bolton, FSMPS, CPSM shares her own lifelong quest and tips for promoting a spirit of adventure and exploration, no matter where you are in life. Discover the benefits of having a personal quest and how connecting past and future plot points can help you own your story and drive growth in all areas of your life. Real-life examples of people who have pursued personal quests and found fulfillment and success are also shared. Tune in now to learn more about the power of personal quests and how they can transform your life.

Career Growth, Podcast

How to Lead and Influence in the AEC Industry

Lindsay

March 8, 2023

2 Comments

In this episode, Skot Waldron discusses personal brand, reputation, and effective communication. Skot offers practical advice for creating a strong personal brand, including identifying your unique qualities, values, and communication style. He also stresses the importance of understanding the “communication code” of those you interact with to build trust and connection.

Marketing, Podcast, Productivity

Maximizing Your Marketing Team’s Time with Freelance Writers

Lindsay

March 1, 2023

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Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.

Podcast, Technology Resources

The Essential Marketing Tech Stack for AEC Marketers: How to Stay Ahead of the Competition

Lindsay

February 22, 2023

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Feeling overwhelmed with all of the marketing software available? Look no further! In this episode, I break down the essential marketing tech stack elements you need to streamline your efforts and boost your ROI.

Fun, Podcast, Technology Resources

ChatGPT: How AEC Marketers Can Speed Up Content Creation

Lindsay

February 15, 2023

4 Comments

This episode explores the power of ChatGPT for AEC marketers. I share 10 different real-life examples to use this AI tool to speed up both marketing and proposal content creation. I also share some cautions and limitations of the tool.

Marketing, Podcast, Social Media

3 Ways to Repurpose Proposal Content into Marketing Content

Lindsay

February 8, 2023

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Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.

Fun, Podcast

Celebrating Your Favorite Moments from the Past 100 Episodes

Lindsay

February 1, 2023

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I’m celebrating 100 episodes on my podcast! 🥳️ And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. Listen to the 100th episode to see if your favorite made the list.

Marketing, Podcast, Social Media

The Pros and Cons of Different Content Types

Lindsay

January 25, 2023

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In this episode I share the pros and cons of different content types. This will give you direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.

Marketing, Podcast, Social Media

The Power of Clarity: Stand Out From Your Competitors and Attract Your Ideal Clients

Lindsay

January 18, 2023

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It is more important than ever to stand out from the competition. How can AEC marketers get their content to stand out? Using the power of clarity can better understand your client and create content that addresses their specific needs.

Firm Growth, Marketing, Podcast, Social Media

Avoid Shiny-Object Syndrome by Aligning Marketing with Firm Goals

Lindsay

January 11, 2023

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In this episode, I share a few ways to make sure that the limited time and resources you have to spend on your online marketing efforts, align perfectly with your firm’s growth goals, so you’re not wasting time or money chasing the latest fad or shiny object!