Have you ever considered paid ads to amplify or accelerate your content marketing? In this week’s episode, I have on Lindsay Young, MBA, CPSM Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands.
The most popular podcast episode of 2022? No surprise here: Have we mislabeled the marketing coordinator role? This episode explored the differences between sales and marketing roles. And, how calling everyone a marketing coordinator is hurting recruiting and retaining great talent.
Are you looking for that elusive marketing coordinator unicorn for your AEC firm and having a hard time finding the perfect person? It may be time to rethink how you’re approaching how you’re filling those positions. Today’s guest shares some new approaches to try.
Only a small handful of AEC marketers hold positions as principals and owners at their firms. This episode shares guidance, advice and resources for AEC marketers to pursue their own path to principal.
[ModMarketing] How to Measure AEC Marketing Campaign Results Transcript If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic when I say this out loud, but for many AEC firms, collecting and analyzing the results of online…
![[ModMarketing] How to Measure AEC Marketing Campaign Results](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/12/092-analyze-marketing-peformance-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Measure AEC Marketing Campaign Results")
If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic to write, but this is often challenging for many AEC firms. And if you don’t track, analyze, and report on results, it’s more difficult to get buy-in for additional marketing resources. In this episode I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results.
There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no.” Jen McGovern joins me to talk about how saying “no” too much can have a negative impact on your career and some ways to say no without saying no.
The Surprising Reasons to be Thankful as an AEC Marketer Transcript I wanted to mix up this week’s episode a bit. You see when I sat down to record, I am just exhausted. I spent an entire week at Deltek’s ProjectCon which was rewarding and fun, it’s just mentally and…
Even with all the stress, deadlines, and sometimes lack of respect we are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working in the AEC industry? I share a few of the reasons I’m thankful to work in this industry and hope that some of them resonate with you too.
[ModMarketing] SEO for AEC Firms, Part 2 Transcript Well hey, there friend. Welcome back to Marketers Take Flight and this special podcast series called ModMarketing. If I haven’t done so lately, I want to take a moment and thank you for being a part of my community and joining me…