In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
How to Conduct Market Research for Your A/E/C Firm
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
Hidden Pursuit Plans
This is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning.
5 Questions to Make Better Go/No Go Decisions
In this first part of a two-part series, I talk with Frank Lippert, FSMPS, CPSM about the questions to ask to make better go/no go decisions. We talked about when to make these decisions and five key questions to ask. Make sure to not only listen but share this episode internally with your firm leadership.
Tips for Virtual Shortlist Presentations
#5: Tips for Virtual Shortlist Presentations I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. The conversation took place during one…
Business Development from a Physical Distance
In this video, Jen Newman, FSMPS, CPSM, and I talked about strategies for business development when we have to stay physically apart.
Preparing for Virtual Shortlist Presentations at Architecture, Engineering, and Construction Firms
Tips for Virtual Shortlist Presentations with Dena Wyatt I had the chance to met with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. Dena is an expert…
Beyond Proposals: Adding Value as a Remote Marketing Professional
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
Introducing MARKET-ers’ Place
It’s HERE! THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business. Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/ Why I Created MARKET-ers’ Place When I first started out as a marketing coordinator at an engineering firm, I had…
Sales Forecast Research
I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!