Discover how to master the AEC content creation process with insights from Christyn Binder, Content Manager at Aurora Engineers. Tune into the latest episode for proven strategies to elevate your content game in the AEC industry.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2
This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
Using Past Experiences to Drive Your Future Personal Growth
Learn how you can use your past experiences to drive your future personal growth in this podcast episode. Holly Bolton, FSMPS, CPSM shares her own lifelong quest and tips for promoting a spirit of adventure and exploration, no matter where you are in life. Discover the benefits of having a personal quest and how connecting past and future plot points can help you own your story and drive growth in all areas of your life. Real-life examples of people who have pursued personal quests and found fulfillment and success are also shared. Tune in now to learn more about the power of personal quests and how they can transform your life.
How to Lead and Influence in the AEC Industry
In this episode, Skot Waldron discusses personal brand, reputation, and effective communication. Skot offers practical advice for creating a strong personal brand, including identifying your unique qualities, values, and communication style. He also stresses the importance of understanding the “communication code” of those you interact with to build trust and connection.
An AEC Marketer’s Path to Principal
Only a small handful of AEC marketers hold positions as principals and owners at their firms. This episode shares guidance, advice and resources for AEC marketers to pursue their own path to principal.
How to Say “No” as an AEC Marketer
There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no.” Jen McGovern joins me to talk about how saying “no” too much can have a negative impact on your career and some ways to say no without saying no.
How to Gain More Credibility with the C-Suite
Do you ever feel like you’re doing everything right when it comes to marketing, but you’re just not getting the respect or credit you deserve from the C-suite? If you’re nodding your head in frustration, this episode is for you. You’ll learn why there’s a disconnect between CEOs and marketing, and what can be done to reconnect.
Going from Individual Contributor to People Manager
Making the shift from an individual contributor to people manager can be challenging. This week’s guest shares how she formed her new team, built relationships, and the metrics she uses to measure their performance.
![Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/04/060-blog.png?resize=670%2C300&ssl=1 "Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm")
Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm
Finding AEC marketing coordinators are hard. Once you find that marketing unicorn, make sure to make a great onboarding experience to make them fall in love and stay with your firm. This podcast episode shares a process to do just that.