While I was reflecting over the past decade, I thought about the lessons I learned and would love to tell my 10-year ago self. I want to share them with you in hopes that you can take some of my wisdom and learn them in less than 10 years!
The Emerging Role of Marketing Technologist
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
Want to get great at something? Get a Coach.
I apply lessons learned from a Ted Talk to challenge a way of training for the A/E/C industry. Using a coach approach similar to great athletes might be a better way to improve performance and get better.
2019 SMPS Build Business Conference Recap
Last week, I was grateful to be able to attend and present at the 2019 SMPS Build Business Conference in Washington, DC. It has been about five years since I attended the last one. Boy did SMPS step up its conference game. The entire conference was jammed pack with relevant…
Marketers Take Flight: Origin, Vision, and Future
In celebration of seven years since founding Marketers Take Flight, I wanted to take time and reflect all the changes, lessons learned and successes.
Do you have what it takes to be an A/E/C marketer?
The A/E/C marketing professional needs a unique set of skills to be successful. Read my thoughts on what it takes, and let me know if you agree.
Thinking Differently to be Treated Differently
I have been thinking a lot about the unique position marketing professionals have in the A/E/C industry. Not only in our day to day tasks but about the mindsets we have toward ourselves and our roles within our firms.
Is it possible to change others around us by changing the way we think of ourselves first?
Characteristics of a Marketing Centric A/E/C Firm
As A/E/C firms are beginning to realize that they need to develop their brand and differentiate to win more work and recruit more talent, marketing is being elevated. I share my thoughts on the characteristics of a marketing centric A/E/C firm.
Intro to Proposal Coordination
An introduction to proposal coordination, specific to the architecture, engineering, and construction industry. I cover the five areas involved in proposal coordination: win strategy, proposal management plan, scheduling, content development and getting information from technical staff.
Podcasts for A/E/C Marketers
Add to your learning with podcasts. I have updated the original list of podcasts for A/E/C marketers from 2017, with a new list recommend from you, the readers of Marketers Take Flight. Discover both new and timeless podcasts for A/E/C marketers in this latest article.