One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Get Certified, Build Your Career
Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
Communication Skills to Conquer “Highly Interactive Meetings”
If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…
I am grateful to be a Marketing Professional in the AEC Industry
When I sat down to write this article, I thought it might be challenging. With all of the stress, deadlines, and sometimes lack of respect AEC marketers are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working at an architecture…
21 Most Recommended Books for Your Business Development Library
The 21 most recommended books for your professional development as an A/E/C marketing or business development professional.
Is there a career path in AEC marketing beyond the marketing coordinator role?
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
This Year’s Successes, Failures, & Lessons Learned
Usually this time of year we are busy with holiday activities (shopping, trimming trees, entertaining, etc.). While stress levels can often rise due to extra demands on our time, you should stop to reflect on your successes, failures, and lessons learned. It is helpful to do this before thinking about…