Explore ‘How this CEO is Modernizing AEC Marketing’ in this podcast episode featuring BJ Kraemer, CEO of MCFA. Delve into his innovative strategies for branding, leadership in marketing, and embracing digital transformation in the AEC industry. Tune in for insightful lessons and forward-thinking ideas.
Unlock the secrets to effective AEC Marketing Plans in Episode 142 of the ‘AEC Annual Planning Empowerment’ series. Dive deep into crafting strategies that resonate, avoiding common pitfalls, and aligning with firm growth goals for transformative results.
I talk with Sarah Kinnard in this episode to demystify the annual AEC business planning process. She shares different types of plans, common hurdles, how to streamline the process, and the power of goal setting. This episode includes practical advice and specific examples to navigate your firm’s process.
Learn how to achieve more with less by maximizing your AEC marketing department resources. Practical tips and strategies for in-house marketers.
In this episode, I share a few ways to make sure that the limited time and resources you have to spend on your online marketing efforts, align perfectly with your firm’s growth goals, so you’re not wasting time or money chasing the latest fad or shiny object!
Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O’Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.
Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she’s seeing in this year’s business development report.
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
In this bonus episode, I’m a guest on the AEC Marketeer Podcast. We talk about how to evaluate your business processes. And, I break down differences I see between small, mid, and large AEC firms.