We are back with part two of my interview with Rana Blair. Rana has some great advice about how to act and help make changes in your AEC firm. In today’s episode, we talk about how change needs to come from within and be supported by management.
Using Thought Leadership to Drive Revenue and Build Personal Brand
GinaRenee Autrey explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm.
How to Lead Change at Your A/E/C Firm – Part 1
Change is hard. And, it feels even harder to make change happen at A/E/C firms. My colleague, Rana Blair, helps firms with navigating big changes every day. In this first part, she tells us why it’s so hard and how to lead our teams through the different stages of change.
The Elements of a Great Business Development Plan
In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
How to Conduct Market Research for Your A/E/C Firm
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
Sales Forecast Research
I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!
2019 SMPS Build Business Conference Recap
Last week, I was grateful to be able to attend and present at the 2019 SMPS Build Business Conference in Washington, DC. It has been about five years since I attended the last one. Boy did SMPS step up its conference game. The entire conference was jammed pack with relevant…
Three Steps to Find RFPs Before They Advertise
One of the common questions I get from marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. In this article, I am going to share some ways to find projects before they advertise. Read to the end to get a research template freebie.
A Hidden Cost of Low Win Rates
This article uncovers a hidden cost of low win rates that your firm may have not realized. You may still be able to meet your financial goals, but not winning leads to this one hidden cost to your firm.
Using Strategy to Direct Marketing Efforts
Learn how to use strategy first to determine how to develop your marketing efforts. I will dig in deeper to explain what marketing strategy is and walk through an example specific to professional services firms.